So with the fact that Toshiba have apparently officially announced the death of HD DVD this leads to the question of how close is HDAfterEdit from being able to produce some form of replicatable master from the tools that us lesser mortals might be able to afford (Adobe's Encore and DVDIt I think being the only contenders really). I'm sure there is interest in being able to just replicate a simple straightforward project in one of these tools and being able to at least get it replicated rather than duplicated
By the way how are Blu ray masters delivered to the plant - not on DLT I guess... excuse my ignorance
Steve
wow I'm clearly not up to speed
A recent project was meant to be HD on some flavor of the formats out there. Then watching how well Apple's TV version 2 worked we simply made it for download. Now of course it's not the gold standard but costs are amazingly low compared to what has been mentioned and product will follow cost
I wish you all the best and look forward to using your fine product for years to come. For those hoping to charge more history suggests you have only a short time to make the big bucks before software and hardware allows the clients nephew to knock one out. I sat out this format war as I didn't see HD DVD winning. Not when the PS3 had the Blue Ray player and the Xbox charged extra for HD. To my mind it was that simple. Add Apple's clear ambivalence to anything but downloads...
Still you guys really are on top of this. Sounds exciting to me. I can't wait to get my hands on the new software.
Good luck to all.
I´m curious...
In fact, the "button up" functionality could even be provided by...HDAE. ;->
Michael
P.S. the BDA really needs to re-think it's current licensing scheme for BD-J classes. It's *way* too expensive, though there are ways around this even now. ;->
In fact, it would be good, if it is possible just to work with one applikation and it would great if HD-afteredit could handle that and could mux BD-data!
I am very curious about HD-afteredit-news.
danny
Rolling your own BD-J titles...
As the product-manager tould me, it is not possible to create BDs only with the BD-J-application, you just need the BD-creator as well. The reason for this is that you just create the BD-J-xlets in it and than you go back to BD-scenarist and implement these xlets to your BD within the BDMV-scenarist.
That's correct but I believe that the Scenarist BD-J tool can be used to develop xlets that can be subsequently integrated with A/V content mux'ed and output by some other authoring tool (e.g. Adobe Encore). This workflow presumes you know enough about the structure of BD to accomplish this plus have access to a few utilities necessary to "button up" everything together. In fact, the "button up" functionality could even be provided by...HDAE. ;->
Michael
P.S. the BDA really needs to re-think it's current licensing scheme for BD-J classes. It's *way* too expensive, though there are ways around this even now. ;->
Indeed...
FYI: you get one key for Scenarist Designer PS with either flavor of Scenarist BD. Also I think it is possible to buy only the BD-J version of the product though there may not be a formal SKU for it.
As the product-manager tould me, it is not possible to create BDs only with the BD-J-application, you just need the BD-creator as well. The reason for this is that you just create the BD-J-xlets in it and than you go back to BD-scenarist and implement these xlets to your BD within the BDMV-scenarist.
And don't forget a support contract. That will cost you too.
I suspect that if you purchase a "bundle" of products you can get a good discount.
Of course, the support-contract was not included, it is about 2500€.
The PS-Designer-Plugin is included in the bundle, and they give a 10% off on the total amount of the invoice.
danny
Scenarist Designer PS included in Scenarist BD
FYI: you get one key for Scenarist Designer PS with either flavor of Scenarist BD. Also I think it is possible to buy only the BD-J version of the product though there may not be a formal SKU for it.
And don't forget a support contract. That will cost you too.
I suspect that if you purchase a "bundle" of products you can get a good discount.
Michael
P.S. I was wrong about the cost of an AACS key. These are $1500 each plus a $200 "convenience fee" if you want the keys delivered by email.
Scenarist BD-price
Hi Ian,
I know the prices very well, it is a vera easy price-structure ;)
- BDMV-scenarit: 24.500€
- BD-J-implementation: 24.500€ ( you also need the BDMV!)
- CineVision Encoder: 24.500€ each codec ( VC-1, MPEG2-HD, AVC)
- DTS-Encoder-Suite: 1.500€
- Scenarist Designer PS: 750€ ( you really need it!)
I´ve seen what could be possible with it, a product-manager was here at my place last week.
danny
Ymmv...
Hi Michael,
"HDAE is just around the corner and soon a new authoring app" well...I'm (still) waiting and in the meantime looking very seriously at a seat of Scenarist BD and Cinevision (already well tested by the H'wood shops)
I understand your eagerness to see the next version of HDAE - I'm looking forward to it, too :-) As far as Scenarist goes - well, it's your budget ! ( How much is does that seat cost, at the moment, does anyone have a ballpark figure ? ) Certainly if you have several customers clamoring for BD right now, then nothing but Scenarist and BluPrint offer a full authoring solution, at this point, and the new Rivergate app is certainly a way off.
Eric, thanks for those figures, they help give me confidence that this will all work out eventually !
Ian
Shoot me an email and I'll
Shoot me an email and I'll forward the quote they gave me.
eric at poweragemedia dot com
Thanks for the leads...
I've used the MC product before and found it to be good - though in the end I standardized on CCE-SP. I am also eager to see what comes out from Cinemacraft - hopefully soon. Either way one will also need an audio encoder and then there's also the matter of the MUX'er. As with DVD, that's often where the rubber meets the road.
I'll take a look at the Ensequence offering as well. I've already been asked to investigate this by another client. ;->
BTW: where is this replicator you found offering short-run BD?
Michael
Hi Michael I mentioned this
Hi Michael
I mentioned this in another thread but consider Main Concept's encoder. It's the same AVC engine as Cinevision. The VC-1 is just as good as well - Save you loads of money. Also, have a look at this company out of Portland:
http://www.ensequence.com/
They have a BD tool coming out this week.
Also I found a BD replicator who's doing discs for $1.30 a unit / $1500 mastering fee and $1400 Type A AACS license = $6150 for 2500 units. I pretty sure you can get them to waive the mastering fee depending on how much work you provide.
E
Thanks...
Thanks for your thoughtful reply, Ian. (Do you really want to spend all of that time at Tesco every day? ;->)
As to your assertion that "HDAE is just around the corner and soon a new authoring app" well...I'm (still) waiting and in the meantime looking very seriously at a seat of Scenarist BD and Cinevision (already well tested by the H'wood shops). ;->
Michael
Steve, to answer your
Steve, to answer your questions - HDAE is very close to being able to create replication masters, although a decent beta-testing period will be necessary. I'm told DVDIt can already do this, by the way. And BD masters are probably best delivered as image files on hard drive, at this point.
Ian
Welcome to the Real World ?
Hi Michael,
I want your customers ! :-) Seriously though, thanks for the provocative post - yes, you've described the high-end scenario very well. Although, neglecting the per-disc costs, your total outlay is still only circa $10K. Scenarist is a huge whack on top of that, so a cheaper alternative would still be attractive to me, even in that scenario.
But here's another option:
Our customers use HDV, and they supply the source on their own standard USB2 hard-drive. We've had several films submitted this way, and they are quite small. ( Is it really HD ? Who knows ? It looks better than DV, anyway - and try telling my customers it isn't real HD unless it was shot on Red ! ) Compress in MPEG-2 using Procoder 3, which we already own, or even Compressor - is it as good as the best ? No way. Is it "good enough", considering the source ? Probably. Sure it takes all weekend, but that's what they're for...
Burner - yup, we'll need one. And a couple of players to test on - but I think I can get them for $1000. I'll do the rest of my testing in the local branch of Tesco to begin with ;-). You're right I'll need an HD display, but BD-J won't be necessary - in fact even HDMV may be overkill.
So my total outlay so far is only $3K at most - all the replication costs will be passed on to my customers, including an extra test disc, if necessary. That's about what we spent on our first Mac with DVDSP 1.5, a Medea 300GB array and sundry converters - many years down the line. So now the price of Scenarist looks really outlandish, and when I know HDAE is just around the corner ( and soon a new authoring app ! ), some kind of hacked together solution starts to look much more attractive.
I genuinely believe that most of our customers will be prepared to pay double at the absolute most for BD authoring - after all, they can't charge more than twice the price to sell their discs for. And the justification will have to be mainly the encoding, since otherwise, form their point - what's different ? Everything is higher res, otherwise it's business as usual.
Where we absolutely agree is that the problem will be finding those customers - not because they aren't already shooting on HD ( they are ) but because when you tell them what the cost of a run of a thousand discs is before we even start up our computers, they just laugh at us... and you're right, the situation trying to actually get something pressed at one of the few plants in Europe is just the icing on the cake.
Having said all of that, I certainly hope that the AACS issue will be dealt with in the near future, and we can all get on with just authoring discs again !
Cheers,
Ian
Getting real and get ready to spend some money...
I keep hearing people complain about the cost of the tools for high definition compression and authoring. Yes these are expensive right now but I sure hope that no one doing BD authoring is going to charge the same piddly amounts we are now getting for standard definition projects. I'm thinking 4x - 6x more for BD projects for the coming future. This software should be made to pay for itself.
Also: compression and authoring is only one of the costs associated with a BD production workflow. Assuming 1080p content is coming to you on hard drives, you'll need a big fast disk array on which to store it - assume $1000 USD or more for this depending on number of spindles and kind of interface. And your compression software needs to run on a faster machine than you've probably got in your studio right now - another $3000 at least. Oh, and HD compression takes an eternity and you may need to go back and re-compress scenes that came out crappy the first time. This new machine will be busy so your authoring probably needs to happen on another machine.
You're also going to need to buy a burner or two (there's $1500 USD), several players for testing (another $2000 - $3000 USD). Oh and don't forget at least one 1080p display (though these are certainly available for under $1000 USD). Then there's AACS if you want to make replicated discs. CSS is probably something most folks reading this have never had to pay anything for. That was not always the case. A year ago I heard that one set of AACS keys cost about $1000 and guess what? If your check disc fails - and assume your first few will fail at least once - you'll need to buy a new set. (And you're not likely to be able to directly pass check disc and AACS costs for failed discs back to your clients.) Oh, and you're going to need to really test the crap out of your check discs (that's what all the players are for) and/or pay someone to do it for you before you release a disc to replication.
And you want to use BD-J? Do you know how to program? No? OK, time to find a new partner for your business. And do they have a BD-J development environment? No? Get ready to spend some more money and get ready for more testing. ;->
Finally, BD replication lines are few and far between right now. I'd hazard a guess one couldn't get a commitment for a run of less than 50,000 units, possibly that number is larger. Duplication is probably the only real short-run option for the next year or so and I would trust that anyone with a serious investment in BD duplication gear will charge me a pretty penny for the work. I guess the good news is that you don't need AACS for BD-R discs though there are some players/firmware revs that won't work without it. ;->
The net/net is that getting into BD now is going to require spending some real bucks. We're a couple of years away (at least) from the sort of commodity marketplace we're used to right now where authoring software is practically free, every filmmaker wants their work distributed on DVD and you can get discs replicated in quantities under 1000. The upside of that is that for those willing to make the investment today, you'll be able to charge real money for your time - unlike today.
Of course, what we all really need is one or more clients willing to pay for a BD disc at this point in time. Those will be harder to find than anything else. ;->
Michael
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