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Hi Folks
Anyone here interested in commenting on Warner's Decision yesterday? I found out this morning I lost a large HD DVD job I was doing the graphics for because of the decision. I guess the client decided to wait a little before shelling out a hefty sum.
Very bummed out here in raining California.. :(
Eric
Hi Michael, As far as I
Hi Michael,
As far as I know this restriction doesn't apply to HD DVD players - they have always been able to play recordable discs, the only complicating factors are media compatibility, and data rates on red-laser test copies.
> I'm starting to feel like the BD apologist on this list. ;->
I can see how you might feel like that :-) But the truth is there are plenty of BD enthusiasts here, our survey came out roughly 50/50, remember, and Larry has had a burner in his Mac or some time now. I guess though we were looking forward to getting the best out of *both* formats - because of it's very open nature, HD DVD offers some great possibilities for HDAE, and it feels like a shame those might not be realised.
Ian
I believe all Toshiba
I believe all Toshiba players supported PB from either red laser discs or HD DVD-R from the beginning. Just last week I burned a 12G HD DVD-R disc which played fine in the D3 player.
Copy protection...?
I know that until Sony modified the BD player firmware it was not possible to play BD-RE discs on any of the set top players as the discs lacked copy protection. Is the situation the same with HD-DVD? Has Toshiba already made the change?
Michael
Hardly breaking but...
This has been around for about 1 year already:
http://www.mcetech.com/blu-ray/
But a ROM burner is a different deal-o than a reader for video discs plus supporting playback software and display hardware. I'd look for that in an iMac and Apple TV level product first.
Michael
P.S. I'm starting to feel like the BD apologist on this list. ;->
Warner decision analysis
Excellent, insightful ( long ) analysis of Warner's decision, from www.dvd-intelligence.com :
http://tinyurl.com/2bbuyc
Please read the full article to get the proper context, but here are a few points that jumped out at me:
- Sony is losing money on each PS3 it sells, due in large part to the inclusion of the expensive BD capability
- PS3 attach rate is low – barely one BD title bought per machine, against 4-5 discs for a standalone player
- The Warner "deal" can be interpreted as the price Sony is willing to pay to control the pricing strategy of its PS3 but, more importantly, of its dedicated Blu-ray players, generator of multiple-disc purchase. To achieve this objectives, the HD DVD competition had to go.
- With competition out of the way, likelihood of BD companies reaching a common 'understanding' on a 'reasonable' pricing policy. The BD technology is inherently more expensive than the knocked out HD DVD while offering essentially the the same benefits. Don’t expect to see many BD players below the $200-250 bar anytime soon.
Ian
HD DVD burner shipping
> Of course, part of that predicates on HD-DVD burners finally making it to market.
Ironically enough, on Jan 5th Toshiba announced the availability of the first HD DVD burner, the SD-H903A...
Actually maybe it isn't ironic at all. Damn, whatever eventually happens, that announcement was a PR triumph...
Re-tool prices
I just read the approx. prices to re-tool for HD ($37K) and BD ($1.2M). I don't know what it can represents for a replication plant, but the demand will need to be more than sufficient for the plants around the world to make the move, don't you think ? HD DVD will probably live for a while.
New Mac Pro - no BD option
Fwiw, Apple have unexpectedly announced the new Mac Pro ahead of MacWorld SF - no BD option at this point.
Ian
It's good to hear that HDMV
It's good to hear that HDMV is powerful and flexible, that's good news. I've also read that BD-J code can access HDMV content, so "converting" isn't necessary - again, a good thing, if it's right. However everything else in your post just confirms my earlier conclusion. All but our very largest customers only started using CSS when it became free-of-charge ! Outside of Hollywood, cheaper copy-protection keys won't be enough, AACS needs to be optional for BD replication to be economically viable. Hopefully this will happen very soon.
I hope you're right that HD DVD survives, but given the hype at the moment cheap combo players will be essential in order for this to happen. In fact, I wouldn't be surprised if this is Toshiba's next move.
Ian
HDMV...
Ian
I think HDMV allows for all sorts of animations and pop-ups. I am fairly certain that until recently all of the BD discs coming out of Hollywood were done with only HDMV. BD-J titles and network-connected discs are just coming out now. In fact, it's possible to make a single disc that provides both an HDMV and BD-J interface to the same content.
And, yeah, the Scenarist lock has to be broken. So....
There are several ways for Apple to put weight behind BD. On the playback front, adding a BD drive to the AppleTV product would be a good start. And adding a BD drive option for the the other machines would also make a lot sense, though I don't know how far we are from having graphics cards that support HDCP or half-height drives for laptops. If nothing else, any offering would start to bring the drive costs down for everyone.
On the authoring front, DVDSP with BD HDMV support would be totally killer. And because one can *actually buy* a BD-RE burner and because the BD players will play non-copy protected discs (I am told), it's even possible to proof one's work and give discs to clients. And I can imagine a HDMV enabled DVDSP would bring some changes over at Sonic. (Heck, if Adobe added HDVM support to Encore I might even consider learning it. ;->)
What's probably going to hose things up more than anything else will be the replication lines. I bet every BD stamper in southern California is tied up doing studio titles. Until the smaller lines re-tool for BD (a more expensive proposition than re-tooling for HD-DVD), replication will be dear. This is why I think HD-DVD has a role to play for the foreseeable future. And copy protection keys need to come down in price as well.
Michael
Fair point
Hi Michael,
You're right, HDMV allows pop-up menus and slideshows, although not picture-in-picture, network connectivity etc, etc. I'm not sure how much flexibility of animation etc it allows though, do you have more info ?
And, doesn't this mean Scenarist for authoring, at the moment ? That's still a pretty pricey solution. Now that HDAE can convert Standard to Advanced Content, we will be able to author HDi DVDs with only DVDSP, HDAfterEdit and TextEdit. Well OK, nobody in their right mind would use TextEdit, you'll need a Jscript editor and debugger, but there are excellent free ones like jEdit, and the plan is to add this capability to HDAE, if the demand is sufficient.
Ian
What about authoring in HDMV?
By contrast, BD-J is immature and unreliable, from what I read - and has a much steeper learning curve. Add to that the fact that content protection is mandatory on manufactured BD discs, making them _very_ expensive to produce, relatively speaking, and indie producers will be stuck with "one-size-fits-all" BD authoring on recordables, rather being able to stretch the boundaries and create truly professional products. A shame.
Not to start a flame war here but I'd argue that the there's a ton you can do with BD's HD Movie Mode - more than with HD-DVD's Standard Content. And it builds directly on standard DVD authoring skills. My sense is that one doesn't need BD-J to make compelling BD discs whereas one does need Advanced Content before HD-DVD becomes a really interesting new platform.
That being said, I think HD-DVD will not die out but will continue on as a low(er)-cost HD publishing platform for short-run titles for corporate clients and independent filmmakers. Of course, part of that predicates on HD-DVD burners finally making it to market. BD has a big leg up here. ;->
Michael
P.S. My bet is that Apple delivers the killing blow next week in SF.
A shame
While I agree with the reasons given by WB for their decision ( one format benefits all ), like Alex I think they have backed the wrong horse, especially as far as smaller indie productions are concerned.
With HD DVD Advanced Content there is a healthy scene of people using HDi scripting for HD DVD pop-up menus, picture-in-picture, games etc - which was basically accessible to anyone who could get their head around XML and Javascript. In fact, I am currently testing a new feature of HDAE which can convert HD DVD Standard Content to Advanced so that we will be able to add HDi features ( like U-Control etc ) to pretty much any HD DVD, including the output of DVDSP.
By contrast, BD-J is immature and unreliable, from what I read - and has a much steeper learning curve. Add to that the fact that content protection is mandatory on manufactured BD discs, making them _very_ expensive to produce, relatively speaking, and indie producers will be stuck with "one-size-fits-all" BD authoring on recordables, rather being able to stretch the boundaries and create truly professional products. A shame.
Having said all that, HD DVD has looked "down and out" before, and clawed it's way back. It would only take one studio to be persuaded to defect, and this might all change again. However I have read comments that Warner made their decision because Fox refused to switch from BD to HD DVD, so perhaps this is unrealistic.
As far as Apple offering BD authoring goes, we will have to wait and see - as Alex pointed out a while ago on the Tully list, a BD-Mac would need an HDCP-compliant display and graphics card, as well as a drive and player software. All of this is possible of course, but it makes me wonder if any early Macs will meet the requirements.
Of course, HDAE will support Blu Ray as well, so whatever "the market decides", we'll be ready :-)
Ian
Warner Bros' decision
It's a sad day. It's a wrong decision for Warners. All it does is promoting the technology that is not fully matured and as a consequence not fully reliable. Now all we need is Apple delivering a final blow on the HD DVD.
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